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Every June, major brands in the west intensify their support for what they call Pride Month. In America for example, parents are inundated with all sorts of retail adverts centered around this trans drive.
Take Target for example. The department store has Trans flag-decorated new-born onesies, “always proud” bibs and their pronouns.
Target has American families covered, sporting “Bien proud” t-shirts and Pride Kids “People” products featuring a variety of non-gendered, cartoon folks.
There are also Pride-themed family outfits, socks, swimsuits and tutus, most of which express phrases like “be you,” “be kind,” or “feel the love.” The messaging and images are grooming kids to accept unnatural, sexually exploitative things as “normal.”
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